IRIS Sport Media, the UK-headquarted sports advisory and commercial agency, is to market the international media rights for the Ladies Professional Golf Association (LPGA) in an exclusive long-term agreement.

The deal, which excludes US rights and starts immediately, will see IRIS provide strategic advisory and full agency services spanning all live, highlights and ancillary broadcast rights. The global remit will focus on growing the LPGA’s reach and fanbase and will see IRIS market rights across both traditional and emerging distribution models, including linear broadcasters, digital streamers, creators and dedicated golf channels.

Liz Moore, the LPGA’s chief media, strategy and legal officer, said: “This partnership is about building stronger relationships with both existing and new media partners around the world. As we continue to invest in content and storytelling, we see a real opportunity to grow our global fan base and deepen engagement across key markets. IRIS brings valuable expertise and relationships in the international media landscape, and we’re excited to work together to expand the LPGA’s reach and connect more fans to our athletes and our tour.”

Floris Weisz, Managing Partner, IRIS Sport Media, said: “We are excited to partner with the LPGA as it enters its next phase of growth. With 75 years of heritage and an exceptional pool of talent, the LPGA is uniquely positioned to expand its global impact. Together, we will look to push beyond traditional golf channels, unlocking new audiences and driving innovative commercial opportunities across the LPGA’s ecosystem. We are proud to support the LPGA in this exciting new chapter.”

Last year, the LPGA celebrated its 75th anniversary with a record-breaking 35-event schedule and a total prize purse of more than $131 million, the highest in LPGA Tour history. Commercial revenues also continued to build, with strong global momentum and new partners coming onboard. In 2026, the Tour will travel to 13 countries and regions and 13 states across the United States, while continuing to attract strong attendance around the world. It also has impressive depth, with 29 different winners last year and a new generation of talent emerging alongside many of the game’s established stars.

Founded in 1950, the LPGA is one of the longest-running women’s professional sports associations in the world. The LPGA Tour and the LPGA Professionals comprise the backbone of what has become the premier women’s professional sports organization in the world. The LPGA maintains a strong focus on charity thought its tournaments, its grassroots junior and women’s programmes, and the LPGA Foundation, all under the guidance of Commissioner Craig Kessler, headquartered in Daytona Beach, Florida.

LPGA Appoints IRIS to Market Global Media Rights in Long-Term Deal

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